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Earned media and strategic PR for Senior Living and Aging Services, Health & Wellness, Longevity, Nonprofits, Lifestyle, and anything in between brands.

Visibility that builds trust.

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Work with us

Paper PR helps organizations earn the visibility they have already built. We help great organizations become publicly known for what they have privately built — through clear strategy, trusted media relationships, and stories that people actually care about.

Thoughtful PR. Strong Relationships. Stories that Matter.

You Don't Need More Noise. You Need the Right Visibility.

You've got something meaningful to share. A business, a brand, an event, a mission, a moment. But turning that into real visibility can feel overwhelming.

We can help you:
Clarify your story.
Decide what's worth sharing
(and what's not).
Show up publicly with confidence.
Build credibility through earned attention.

Paper PR offers three engagement types designed for organizations at different stages of visibility — from the Visibility Foundation for organizations building local presence within a facility or program budget, to our Momentum and Growth engagements for organizations ready for a full earned media strategy at scale.

Every engagement is senior-led by Michelle Tripp. No junior handoffs. Strategy and execution in one relationship.

Story development and narrative clarity
Targeted media strategy and outreach
Earned media placements — local, regional, national, and trade
AI discoverability and owned channel amplification
Monthly Coverage & Impact Report

How We Work

Paper PR works with organizations and leaders who have something worth saying and want to be taken seriously when they say it. From independent businesses and nonprofits to growing companies and the executives who lead them, our work is built around your story and your audience — not a one-size-fits-all package.

Who We Work With

All work is rooted in strategy and tailored to your goals.

Service List:

Public Relations & Media Relations

Brand Storytelling & Messaging

Strategic Visibility Campaigns

Media Amplification & Broadcast Opportunities

Event & Moment Visibility Support

Influencer collaborations may be incorporated into campaigns when appropriate, helping brands reach engaged audiences through trusted voices.